







Thank you for reading the insights. We encourage exceptional readers like yourself to donate $25 so we can continue to bring excellent content for you, because we all need to thrive together and act fast on climate change.
Avoid ‘Greenwashing’ in all ways
Greenwashing refers to a problem where companies try to appear more sustainable than they are through the use of marketing and communication tools. It is a risk that companies should avoid at all costs. Public traded companies are at a higher risk as greenwashing can seriously impact a share holder value. Investors look for a company’s sustainability communication profile and then authentic signals to validate before they buy a stake in a company. Sooner or later investors and other stakeholders will certainly know about the truth on your sustainability transition.
Are you looking for a Sustainability communication and ESG partner ? Connect with us.
Thank you for reading the insights. We encourage exceptional readers like yourself to donate $25 so we can continue to bring excellent content for you, because we all need to thrive together and act fast on climate change.
Avoid ‘Greenwashing’ in all ways
Greenwashing refers to a problem where companies try to appear more sustainable than they are through the use of marketing and communication tools. It is a risk that companies should avoid at all costs. Public traded companies are at a higher risk as greenwashing can seriously impact a share holder value. Investors look for a company’s sustainability communication profile and then authentic signals to validate before they buy a stake in a company. Sooner or later investors and other stakeholders will certainly know about the truth on your sustainability transition.
Are you looking for a Sustainability communication and ESG partner ? Connect with us.
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